Benefits Management has moved from an art, practiced by wizards (and I was one), to a science that is repeatable and consistent, and that can be used as a reliable basis for decision making both during the programme or project, and during operation or service delivery.
It needs a governing body, and I believe the APM is the right governing body to bring together the world experts and hudreds of years' of experience, to make Benefits management better for everyone.
Follow my argument and make your own comments . . .